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Stakeholder engagement journey If senior management stakeholder engagement can be regarded as a journey, it would begin with developing the SRM value proposition, socialising it with impacted stake- holders, and end with buy in and personal involvement. The evidence from our research suggests that some companies are further along this journey than others. To begin with the value proposition; overall, 43% of respondents have created a specific SRM value proposition. Of these, the proportion of leaders is much higher at 72% compared to 36% of followers.
Figure 2.6. Specific SRM value proposition developed – leaders and followers
■ LEADER ■ FOLLOWER
72%
52%
36%
19%
9% 11%
YES
NO
DON'T KNOW
The next step in the journey would be to ‘socialise’ or communicate the value proposition with key stakeholders likely to be impacted by the activity. Only 14% of respondents reported that all of their key impacted stakeholders had been engaged with the SRM value proposition.
Figure 2.7. Proportion of impacted internal stakeholders informed of the SRM value proposition – buy side
44%
39%
14%
2%
1%
ALL
MOST
SOME
NONE
DON'T KNOW
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