Leading companies clearly grasp the power of senior support for
SRM , with 46 % of them indicating that they have the backing of their
chief executive . This compares to a much smaller overall figure of
just 21 % of all respondents feeling that their senior managers are
strongly and actively engaged in SRM . In fact , 23 % identify a lack of
engagement , while 4 % face active opposition . Alongside this , only
40 % of respondents say that their executive team can articulate their
organisation ’ s SRM value proposition . This direct correlation
between being a leading company and having the backing of senior
executives paints a clear picture of just how important such support
is .
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