Just 21 % of all respondents feelthat their senior managers are strongly and actively engaged inSRM
The lower levels of executive support at organisations more broadly
may well be connected with the fact that nearly half of respondents
do not have a stakeholder management and communications plan
for senior executives , perhaps failing to recognise the important part
that this group of stakeholders plays in SRM . At least engagement
levels have generally increased over the past two years , with the
number showing opposition dropping sharply from more than 20 %
for both operational and senior executive staff in 2013 . However , in
both cases , there has been a slight rise in the number that are not
engaged .
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