2014 Global SRM Research Report - Customer of choice

STATE OF FLUX

2014 GLOBAL SRM RESEARCH REPORT 

INFORMATION & TECHNOLOGY 149

Figure 5.2. Technology being used to enable and support SRM – industry sectors

60%

○ SIGNIFICANTLY ○ MODERATELY ○ NOT MUCH ○ NOT AT ALL ○ DON’T KNOW

50%

40%

30%

20%

10%

0%

FINANCIAL SERVICES

MANUFACT URING

OIL AND GAS

FOOD AND BEVERAGES

IT / HIGH TECH

UTILITIES

PUBLIC SECTOR

HEALTH CARE

PROFESSIONAL SERVICES

AUTO MOTIVE

© 2014 State of Flux

Figure 5.4. The effectiveness of technology being used to enable and support SRM – leaders / fast followers / followers

Figure 5.3. The effectiveness of technology being used to enable and support SRM– all respondents 2012 / 2013 / 2014

0% 10% 20% 30% 40% 50% 60% 70% 80%

60%

Very poorly Poorly Adequately Very strongly ○ LEADER ○ FAST FOLLOWER ○ FOLLOWER

○ VERY STRONGLY ○ ADEQUATELY ○ POORLY ○ VERY POORLY

50%

40%

30%

20%

10%

0%

ADEQUATELY VERY STRONGLY

POORLY

VERY POORLY

2014

2013

2012

© 2014 State of Flux

© 2014 State of Flux

When this second question is viewed in terms of how good support from technology equates to mature SRM, the gap between leaders and followers is again evident ( figure 5.4 ). A much higher proportion of leaders and fast followers have at least adequate support from technology. With the benefits of automation being available, it is still curious why information and technology has not had a greater adoption.

Industry sectors more likely to be using technology to enable their SRM activity are automotive, professional services and IT / high tech. We believe the relatively high level of recorded usage in the public sector to be mostly contract management systems. The second of our three areas of enquiry takes responses from those companies that are using technology to some extent, and asks them to assess how well that technology is supporting their SRM activities and goals. Here we see a slight improvement over previous years, with an increase in the proportion of respondents reporting that technology adequately supports their SRM efforts, while the proportion saying they get strong support remains at a very low level ( figure 5.3 ). There has also been a reduction in the number of respondents frustrated at the very poor support they receive from technology, from 20% in 2013 to 10% this year.

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