2014 Global SRM Research Report - Customer of choice

STATE OF FLUX

2014 GLOBAL SRM RESEARCH REPORT 

PEOPLE & SKILLS 131

Figure 4.10. Proportion of companies investing in SRM related training – all respondents 2012 / 2013 / 2014

Figure 4.11. Proportion of companies investing in SRM related training – leaders / fast followers / followers

50%

60%

○ 2014 ○ 2013 ○ 2012

○ LEADER ○ FAST FOLLOWER ○ FOLLOWER

50%

40%

40%

30%

30%

20%

20%

10%

10%

0%

0%

MODERATELY SIGNIFICANTLY

NOT MUCH

NOT AT ALL

MODERATELY SIGNIFICANTLY

NOT MUCH

NOT AT ALL

© 2014 State of Flux

© 2014 State of Flux

Figure 4.12. Proportion of companies investing in SRM related training – industry sectors

○ SIGNIFICANTLY ○ MODERATELY

0% 10% 20% 30% 40% 50% 60%

○ NOT MUCH ○ NOT AT ALL

FINANCIAL SERVICES

MANU FACTURING

OIL AND GAS

FOOD AND BEVERAGES

IT / HIGH TECH

PUBLIC SECTOR

HEALTH CARE

PROFESSIONAL SERVICES

AUTO MOTIVE

UTILITIES

© 2014 State of Flux

TRAINING INVESTMENT

The industry sector making the most significant investment in training is automotive ( figure 4.12 ). The same sector with the highest proportion of responding companies in our three benchmarking groups. The sector that appears to be making the least investment in training is utilities, closely followed by IT / high tech.

Feedback on investment in training suggests that it is lower now than when we started our research in 2009 ( figure 4.10 ). At that time 53% of respondents reported at least making a moderate investment in SRM related training. By 2012 that had fallen to 43% and in 2014 the figure is 39%. It should also be remembered that this feedback will include the commercial, and contract and negotiation training previously referred to. While important, they are not considered the most important for SRM. The picture across the leader, fast follower and follower groups is clear ( figure 4.11 ). They invest more in training and benefit more from SRM.

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