ENGAGEMENT
SRM leaders are seven times more likely to get SRM support than followers Leadership team support (Leaders, Fast Followers, Followers)
Leader
Fast Follower
Follower
57% Strong and active engagement and support 34% 8%
Supportive
37%
53%
44%
6% Neutral
8%
39%
0% Some opposition 4% 7%
0% Strongly opposed/resisting 0% 1%
Support for SRM has declined over the decade Leadership team support for SRM 2010 to 2019
Opposed
Neutral
Supportive
80%
60%
40%
20%
0%
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2019 GLOBAL SRM RESEARCH REPORT
31
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