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DOES THE INNOVATION YOU RECEIVE FROM SUPPLIERS DEMONSTRATE YOU ARE A CUSTOMER OF CHOICE?
We explore innovation and customer of choice in various ways throughout this year’s report.
This article considers some of the challenges organ- isations face in harnessing and managing innovation, and what can be done differently to encourage more innovation from suppliers.
It’s clear that there remains a dichotomy between the desire of most businesses to benefit more from supplier innovation as a result of their SRM programmes, and their ability at a practical level to attract and implement innovative ideas from their suppliers.
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