20
Lack of support from suppliers? In order to explore the perceived lack of supplier support for SRM programmes identified as a barrier previously, we have taken a closer look at the supplier perspective. Our sell side research has led us to believe that the vast majority of suppliers are supportive of SRM and keen to be involved. So here we look at some reasons why for 13% of buy side respondents, supplier support is seen as a barrier. Firstly, how many SRM programmes are suppliers typically involved in?
Figure 0.8. Number of SRM programmes engaged in – sell side
49%
26%
23%
2%
1 3
4 6
7 10
MORE THAN 10
In last year’s report it was evident that sell side organisations were encountering many similar barriers to the buy side when trying to effectively engage in SRM programmes. Included in these were a lack of time and resources, and a shortage of staff with the required skills. With 23% of the sell side engaged in more than ten SRM programmes it is perhaps inevitable that these issues will be more evident and some buy side organisa- tions might perceive there to be a lack of support. In order to test the buy side perception we asked the sell side to what degree they felt they were engaged in their customers SRM programmes. The feedback makes inter- esting reading in that 14% of sell side companies report minimal engagement in their customers’ SRM programmes. This figure is remarkably similar to the proportion of buy side respondents who report a lack of supplier support.
Figure 0.9. Supplier engagement with customer SRM programmes
MINIMAL ENGAGEMENT 14%
FULLY ENGAGED 38%
MODERATE ENGAGEMENT 48%
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