2023 SRM Research Report - Extended Enterprise

CUSTOMER OF CHOICE

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Turn Your Rebates into an Engine for Growth with Enable Unlock the growth potential of your rebates with advanced rebate management.

The behaviour required to become a chosen client (and the benefits it brings)

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Gone are the days when companies can assume every supplier would be delighted to win their business. Third parties are now increasingly in control over which organisations they work for and with. This makes a key part of procurement’s role striving to ensure their company is an attractive prospect.

As Harvey Dunham, Managing Director, Strategy and Marketing, at the Strategic Account Management Association (SAMA) tells us on page 24, one of the most powerful things a supplier can do is simply not take part in any procurement process. “There is always the option of not providing a quote,” he points out. “Supplier management requires ‘IQ’ and ‘EQ’ in equal measures to take the lead in building strategic relationships,” says State of Flux Founder and Chairman Alan Day. “Work to engender loyalty and consider what you can give suppliers that others can’t.”

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