In fact , this year ’ s research shows a direct correlation between
companies that are leading the way in this area and strong senior
backing of SRM , with 46 % of leading companies saying that SRM has
the support of their top executives . On the other hand , this is true of
only 21 % of all organisations in this year ’ s survey , while the
proportion that say their leaders are not engaged has risen , now
sitting at well over a fifth .
Why does this matter ? Because organisations that want to make a
real difference with SRM – and that should be any organisation that
wants to maintain its competitive edge – need to be led by people
who understand its importance . That means recognising that
changing business dynamics are giving suppliers more power and
choice about who they partner with , and how . It means in turn
recognising that becoming a key supplier ’ s customer of choice will
bring access to a range of benefits , from price advantages to
innovation – and that failing to do so will mean such benefits
accruing to competitors instead .
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