INNOVATION
CAPTURING SUPPLIER INNOVATION
SRM is a key enabler of innovative collaboration
betweencompanies and their suppliers
“ Innovation is not often a eureka moment , but rather a continually
evolving process where all parties are focused on a common goal ,”
says Dom Tribe of McLaren Automotive – a company that is rightly
respected for its creativity .
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By “ all parties ” he means not just McLaren ’ s own staff but also its
suppliers . “ Creating the right environment for suppliers and their
internal teams to work together is critical to making innovation
work ,” Tribe explains .
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