Slow decision - making
This is suppliers ’ biggest complaint , with 58 % reporting that client -
led delays in making decisions are a major barrier to successful
implementation of innovation and change . Things do not seem to
get better once the decision is finally taken , with 55 % reporting that
bureaucratic approval and sign - off processes cause problems too .
Lack of engagement or alignment between different functions
A supplier will only want to invest in innovation to support its client if
it is confident that the client is actually interested in its ideas . If not , it
makes more sense to find someone else who is . The problem here ,
say 53 % of suppliers , is that many organisations lack the internal
alignment needed to know this themselves .
Unwilling to share risk and reward
Suppliers want to work in partnership with their most important
customers by exploring joint investment opportunities and ways to
share risk and reward . This approach offers companies significant
opportunities to secure a commercial advantage over their
Powered by FlippingBook