2014 Global SRM Research Report - Customer of choice

Sell SIde perspective

STATE OF FLUX

2014 GLOBAL SRM RESEARCH REPORT

92

Figure C. Types of benefits provided by the sell side to the buy side companies that have SRMprogrammes – sell side

OTHER (PLEASE SPECIFY) NONE FIRST REFUSAL ON INNOVATIONS IMPROVED ACCESS TO MARKET INTELLIGENCE PRIORITY ACCESS TO SCARCE MATERIALS AND / OR MANUFACTURING CAPACITY PRIORITY ACCESS TO YOUR BEST PEOPLE AND RESOURCES PREFERENTIAL PRICING INCREASED WILLINGNESS TO INVEST INCREASED WILLINGNESS TO ACCEPT AND MANAGE RISK COLLABORATIVE PROBLEM SOLVING PROACTIVE IDEAS FOR CONTINUOUS IMPROVEMENT GENERAL INCREASED COMMITMENT ('GOING THE EXTRA MILE') SENIOR MANAGEMENT COMMITMENT / SUPPORT IMPROVED ACCOUNT MANAGEMENT

0% 10% 20% 30% 40% 50% 60% 70% 80%

© 2014 State of Flux

Figure D. Proportion of customers (with SRM programmes) requesting feedback on how they are perceived as a customer – sell side

50%

40%

30%

20%

10%

0

YES MORE THAN HALF

YES LESS THAN HALF

NO

DON'T KNOW

© 2014 State of Flux

© 2014 State of Flux

Figure E. Relationship attributes valued by sell side companies – sell side

0% 20% 40% 60% 80% 100% 1.2

○ HIGHLY VALUED ○ SOMEWHAT VALUED ○ LITTLE VALUE ○ NO VALUE

© 2014 State of Flux

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