2014 Global SRM Research Report - Customer of choice

STATE OF FLUX

2014 GLOBAL SRM RESEARCH REPORT 

BUSINESS DRIVERS & VALUE 57

TTTTTTTTTTTTT TTTU BUSINESS DRIVERS & VALUE TTTTTTTTTTTTTTTTTTTTTU AN INDUSTRY SECTOR PERSPECTIVE

Extended feature In this section so far, we have explored the relationship between the key business drivers companies are identifying as important and reasons for investing in SRM. We have also looked at how many companies are reporting that SRM is delivering benefits aligned to those business drivers. In this extended feature, we take a look at how this relationship plays out across industry sectors. Firstly we look at the hard numbers and how industry sectors compare in terms of reported financial benefits. When financial benefits are reviewed across industry sectors, it reveals that the IT / high tech sector has the largest proportion of companies reporting benefits in excess of 4%. This is driven by a very high proportion (26%) that make claims of

achieving SRM benefits of over 8%. The industry sector with the lowest proportion of companies reporting benefits over 4% is food and beverages with 21%. The problem in quantifying financial benefit extends across all industry sectors. Industry sectors and individual businesses will all have a range of both individual and common challenges dictated by many different factors. This presents SRM with the task of aligning to the different business drivers and making a positive contribution to business success. Over the following pages we examine the relationship between the business drivers considered the most important for SRM and the corresponding tangible benefits being reported across the ten industry sectors that provided the most company responses to our survey.

Note: industry sectors appear in the order of number of survey responses (highest at the top).

Figure 1.16. Financial benefits by proportion of industry sector

0% 10% 20% 30% 40% 50% 60% 70% 80%

MORE THAN 8%

6.1% TO 8%

4.1% TO 6%

2.1% TO 4%

0.1% TO 2%

0%

DON’T KNOW

11%

6%

9% 3%

7%

10%

2% 0% 2% 0% 2% 0% 0% 4% 6% 0%

55% 62% 51% 33% 49% 57% 56% 38% 33% 35%

FINANCIAL SERVICES

3% 6% 9%

16%

14% 17% 30%

3% 6%

MANUFACTURING

4% 2% 5%

13%

OIL AND GAS

9% 9% 4% 6%

16%

FOOD AND BEVERAGES

26% 13% 11% 17%

5% 9%

5% 4%

IT / HIGH TECH

13%

UTILITIES

6% 4%

11% 17% 17% 18%

11%

PUBLIC SECTOR

13%

8%

HEALTHCARE

6%

22%

6% 6%

11% 24%

PROFESSIONAL SERVICES

12%

6%

AUTOMOTIVE

© 2014 State of Flux

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