2014 Global SRM Research Report - Customer of choice

RELATIONSHIP DEVELOPMENT & CULTURE

STATE OF FLUX

2014 GLOBAL SRM RESEARCH REPORT

174

RELATIONSHIP ATTRIBUTES

We have characterised these good relationships to be ones where: ö ö Organisations and people are open and transparent with each other. ö ö Good ideas and innovation flow freely. ö ö Companies are strategically and culturally aligned. ö ö They are based on mutual trust. ö ö Collaboration is business as usual. ö ö Behaviours are mature and consistent. Our questions in this section of our research survey were designed to understand the degree to which these characteristics exist and are being developed.

In previous reports, we have explored the key attributes of good supplier relationships that are productive and well aligned. These are the type of relationships that result, in part, from the good work done in the other five pillars of SRM, and also the proactive approach to relationship development that is covered in this, the sixth pillar. When supplier relationships exhibit these kinds of attributes, the buy side in the relationship is far more likely to be customer of choice.

OPENNESS AND TRANSPARENCY

Figure 6.0. Type of information being sharedwith suppliers – all respondents

YOUR PRODUCT / SERVICE / TECHNOLOGY ROADMAPS INFORMATION ABOUT THE MARKET YOU OPERATE IN GENERAL COMPANY NEWS GUIDANCE FOR IMPROVEMENT AND INNOVATION THE STRATEGY FOR YOUR RELATIONSHIP WITH THEM COMPANY NEWS THAT AFFECTS THEM YOUR END CUSTOMER NEEDS AND EXPECTATIONS YOUR COMPANY STRATEGY FUTURE DEMAND AND FORECAST INFORMATION SUPPLIER PERFORMANCE DATA

OTHER (PLEASE SPECIFY) YOUR SUPPLY CHAIN RISK ASSESSMENT YOUR BUSINESS DEVELOPMENT PLANS

0% 10% 20% 30% 40% 50% 60% 70% 80%

© 2014 State of Flux

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