2014 Global SRM Research Report - Customer of choice

STATE OF FLUX

2014 GLOBAL SRM RESEARCH REPORT 

CASE STUDY 165

LV= is the UK's largest friendly society delivering insurance, investment and retirement products to more than five million customers and members. With 6,000 employees working in 17 offices across the UK, LV=’s vision is to be the UK’s best loved insurer.

CASE STUDY

This year, we revisit LV= to hear about continued progress and positive feedback. We learn about how the LV= approach to collaboration and partnering has developed. We also hear how they put collaboration theory into practice with State of Flux, to develop the technology that now sits at the heart of their supplier management environment.

In our 2013 report, we showcased the great work LV= were doing to develop their approach to supplier relationship management (SRM). Having already made significant progress embedding good practice and a standard methodology, Tom Lewers, Commercial Services Director, was quick to point out that – ‘realistically’ – it was the beginning of their supplier management journey and they had set a clear agenda to progress.

Mike Rogers CEO – LV=

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