2014 Global SRM Research Report - Customer of choice

STATE OF FLUX

2014 GLOBAL SRM RESEARCH REPORT 

INFORMATION & TECHNOLOGY 153

INFORMATION SHARING WITH KEY SUPPLIERS

Figure 5.8. Information shared with key suppliers

YOUR PRODUCT / SERVICE / TECHNOLOGY ROADMAPS INFORMATION ABOUT THE MARKET YOU OPERATE IN GENERAL COMPANY NEWS GUIDANCE FOR IMPROVEMENT AND INNOVATION THE STRATEGY FOR YOUR RELATIONSHIP WITH THEM COMPANY NEWS THAT AFFECTS THEM YOUR END CUSTOMER NEEDS AND EXPECTATIONS YOUR COMPANY STRATEGY FUTURE DEMAND AND FORECAST INFORMATION SUPPLIER PERFORMANCE DATA

From 2012 through to 2014, more information is being shared with key suppliers than ever before ( figure 5.8 ). While performance information has retained its number one spot throughout (72%), other areas such as sharing supplier performance, company strategy, and demand and forecast have continued to rise. Across all areas leaders share more information with their key suppliers than other companies ( figure 5.9 ). Areas of differentiation for leaders appear to be company news that affects them, relationship strategy, innovation guidance, roadmaps and development plans – all relevant and forward-looking information. The relative importance and source of this information indicates that it is still internal business outcomes and facts that are the most important ( figure 5.10 ). It also shows the increasing role that third party sources of data have to play in augmenting supplier and company information.

OTHER (PLEASE SPECIFY) YOUR SUPPLY CHAIN RISK ASSESSMENT YOUR BUSINESS DEVELOPMENT PLANS

0% 10% 20% 30% 40% 50% 60% 70% 80%

© 2014 State of Flux

Figure 5.9. Information sharedwithkey suppliers – leaders / fast followers / followers

○ LEADER

○ FAST FOLLOWER

○ FOLLOWER

SUPPLIER PERFORMANCE DATA

YOUR COMPANY STRATEGY

FUTURE DEMAND AND FORECAST INFORMATION

THE STRATEGY FOR YOUR RELATIONSHIP WITH THEM

GUIDANCE FOR IMPROVEMENT AND INNOVATION

COMPANY NEWS THAT AFFECTS THEM

YOUR END CUSTOMER NEEDS AND EXPECTATIONS

YOUR PRODUCT / SERVICE / TECHNOLOGY ROADMAPS

YOUR BUSINESS DEVELOPMENT PLANS

GENERAL COMPANY NEWS

INFORMATION ABOUT THE MARKET YOU OPERATE IN

YOUR SUPPLY CHAIN RISK ASSESSMENT

0% 10% 20% 30% 40% 50% 60% 70% 80%

© 2014 State of Flux

Figure 5.10. Different information types

OTHER (PLEASE SPECIFY) USER PROFILE INFORMATION THIRD PARTY DATA, E.G. DUN & BRADSTREET, DOW JONES, LEXISNEXIS, GOOGLE NEWS SUPPLIER PROFILE INFORMATION RELATIONSHIP DATA INTERNAL DATA, E.G. RISKS, PERFORMANCE SPEND INFORMATION

0% 20% 40% 60% 80% 100%

© 2014 State of Flux

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