CASE STUDY
STATE OF FLUX
2014 GLOBAL SRM RESEARCH REPORT
142
The BBC, established by Royal Charter and publicly funded through the Licence Fee, aims to enrich people’s lives with programmes and services that inform, educate and entertain. .
CASE STUDY
The Royal Charter sets out the public purposes that outline the values the BBC holds when achieving its aim. As an organisation that strives to reflect the varied UK communities, it aims to promote education and learning, stimulate culture and creativity, as well as deliver the best of emerging technologies. In addition to this, the BBC supports a global understanding of international issues by bringing the UK to the world and the world to the UK. The BBC has four strategic objectives summarised below: 1. Make the most creative and distinctive content, building the BBC’s reputation in key genres, and ensure the BBC reflects the diversity of the UK.
2. Innovate online to create a more personal BBC, enhancing people’s connection with it. 3. Serve all audiences; maintain mass appeal; better reflect different nations, regions and communities; and keep pace with new media channels and consumption behaviours. 4. Improve value for money through a simpler, more efficient and more open BBC, by building more new creative partnerships, and engage staff with the strategy. We invited Jim Hemmington, Head of Procurement at the BBC, to explain how they were supporting these objectives, and in particular how supplier relationship management (SRM) can improve value for money.
JimHemmington Head of Procurement – BBC
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