2014 Global SRM Research Report - Customer of choice

ARTicle

STATE OF FLUX

2014 GLOBAL SRM RESEARCH REPORT

140

 GOALS

 CONTRA-INDICATIONS

 PROOF POINT

12 ––– STRATEGIC THINKING

ö ö Strategic information exchange. ö ö Account plan has strategy focus.

Focus is on operational and / or performance-centric matters. More comfortable talking about metrics and results rather than the future and possibilities. Innovation is required from the supplier but no structured management, follow up and results are delivered. Supplier fatigue occurs.

Considers the futureneeds of the business andhowsupplier contributes to strategy. Fosters two-way dialogue on strategic matters to facilitate alignment and strategy convergence. Written, oral and presentation skills are used effectively to secure commitment and gain support. Initiates productive dialogue, provides feedback, and demonstrates empathy and good listening skills.

13 –––

ö ö Stakeholder feedback.

COMMUNICA- TION SKILLS

LEADING AND MANAGING TO MOTIVATE

It’s important to enquire about the quality and focus of the supplier manager’s line manager – how well are they supporting the supplier manager and are they effective at performance management in the context of the job (and the role they are supposed to be performance managing)?

 GOALS

 CONTRA-INDICATIONS

 PROOF POINT

14 ––– LINE

ö ö Employee engagement measures.

Line managers do not fully understand the role, ‘act’ interested in the right things or offer support.

Line managers are fully effective in supporting supplier relationship managers through individualised on-the-job coaching and active support. Line managers use a competency model as baseline for performance

MANAGER SUPPORT

15 –––

ö ö Employee performance reviews. ö ö Personal development plans.

Performance management not anchored to job description or competency framework.

PERFORMANCE MANAGEMENT

reviews and to drive ‘high performer’ behaviours.

REWARDING RESULTS

The supplier relationship manager should be a critical role, especially when high contract value supplier relationships are being managed. As such the compensation plan and the aspect of retaining talent is paramount.

 GOALS

 CONTRA-INDICATIONS

 PROOF POINT

16 ––– RETAIN AND REWARD

ö ö Compensation plan competitive. ö ö Compensation plan rewards collaboration and results.

Salary, working conditions, etc. are driving a ‘look for something better’ behaviour. Issue of fair salary not addressed. Work / life balance challenges.

Supplier relationship manager compensation plan is competitive. Element of individual and team (including supplier) performance incorporated into reward plan.

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