2014 Global SRM Research Report - Customer of choice

STATE OF FLUX

2014 GLOBAL SRM RESEARCH REPORT 

CASE STUDY 99

Supplier feedback on the event was very positive. Following are just a few quotes.

The format was perfect, each presentation held your attention and the content was even more open than ever before. In my view, to get the best out of your suppliers you need to engage themmore, be more open and employ early involvement in new product development – all this came across during the conference. As always at such events, people talk to each other – subsequently every vibe I heard was positive and complimentary. In summary, the best supplier event I have ever attended. Packaging supplier I thought the day was absolutely fantastic and absolute gold for me to have such great insight and information to share with candidates about Premier and its new vision. I have never seen such an impressive supplier day in the 11 years that I have worked in the recruitment / labour sector, so huge compliments to everyone involved in organising and presenting at it. Recruitment agency / labour provider The day was very informative and a very different experience to any customer supplier conference I have previously attended. The evening awards dinner topped the day when we received recognition, which had a much bigger impact than perhaps you would realise. If your new product launches create the same point of difference versus your competitors, Premier will smash the £1 billion turnover target in record time. Corporate services supplier It was really interesting to see how far Premier has come in the past 14 months and how the brands will be developed over the comingmonths. We go to a number of supplier conferences each year and yours was without doubt the most informative – it shows that our efforts to improve service and drive out cost are paying dividends. Operational indirect supplier

For anyone planning a supplier event, Jeff Arlott shares Premier Foods’ top ten tips: 1. Start planning well ahead of the conference and be clear about the aims, objectives and the key themes for the conference. 2. Consider the audience when building the content to ensure all suppliers will feel engaged. Use a voice of the supplier study and share the results. 3. Consider your location – try and make it inspirational. 4. Ensure the event encompasses the wider organisation and is not just procurement presenting. 5. Ensure you gain executive sponsorship and have access to an appropriate budget. 6. Engage early with your key internal stakeholders / presenters. 7. Develop a common look / feel to presentations and ensure all presenters are scripted and rehearsed (preferably at the location) prior to the event. 8. Use multiple forms of media for presentations – make the presentations interesting, clear and concise; consider use of video clips etc. 9. Be prepared to share appropriate material to demonstrate trust, openness and transparency. 10. Ensure your conference concludes with a call to action and suppliers are clear as to what their role or next steps will be going forward.

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