CASE STUDY
CASE STUDY
STATE OF FLUX
2014 GLOBAL SRM RESEARCH REPORT
98
CASE STUDY
Although the conference was hosted and facilitated by procurement, the majority of presentations were provided by senior non-procurement stakeholders. This demonstrated full stakeholder engagement and executive sponsorship. The day was structured as follows: WHAT WE SAID AND WHAT WE DID We recapped previous conference messages and progress to date demonstrating the continuation of a ‘journey’. WE LISTENED We shared the high level findings from our voice of the supplier study run by State of Flux to engender trust and openness; demonstrate the value we place on supplier feedback; and be honest about our own room for improvement. WE HEARD We demonstrated that we act upon supplier feedback, which includes: ö ö Greater transparency of our plans – business- wide input from CEO, Commercial Teams. ö ö Placing trust in suppliers – sharing sensitive data – and future brand plans. ö ö Launching a new innovation process – addressing growth opportunity areas. ö ö Clearly articulating three drivers of supplier success.
If you run a successful conference you will generate significant amounts of goodwill from suppliers and help build greater levels of trust which you can harness going forward.
CALL TO ACTION We explained our commitments, and what we ask of suppliers. SOMETHING DIFFERENT We held a street market style lunch provided by a small selection of suppliers in conjunction with our own Premier chefs. The objective was to showcase creativity, innovation and fantastic team work, as well as delivering a memorable and interesting experience which would allow networking with key Premier / supplier contacts. AWARDS DINNER A dinner was hosted by our executive leadership team for an elite group of shortlisted suppliers at the British Racing Drivers Club (BRDC) at Silverstone. The BRDC was specifically selected as an iconic venue for an awards dinner. Suppliers were recognised for their support in generating value in a variety of areas. The night was a celebration of success, and a further opportunity for suppliers to network with senior stakeholders from across the business.
Powered by FlippingBook