STATE OF FLUX
2014 GLOBAL SRM RESEARCH REPORT
CASE STUDY 97
PREMIER FOODS’ RACE FOR GROWTH CONFERENCE
CASE STUDY
Premier Foods is one of the largest UK suppliers of branded ambient grocery products. In recent years, they have undergone significant supplier rationalisation, business refinancing and organisational simplification. Their focus has transitioned to one of requiring organic growth through innovation. To support this they identified the need to foster the right strategic relationships based upon trust, commitment and mutual benefits. Jeff Arlott, Head of Category at Premier Foods, describes the impact of their ‘Race for Growth’ conference on supplier relationships. Jeff Arlott: The Race for Growth conference was a perfect opportunity to re-invigorate our SRM programme with around 180 of our strategic and preferred suppliers from a total of over 1,350 current vendors.
JA: We wanted suppliers to leave the conference feeling engaged, excited and positive towards both the future direction of our company and the role they could play in driving our mutual future success. We set ourselves the following criteria: ö ö Create a conference that demonstrated clearly our differentiated approach to strategic supplier management. ö ö Create an environment of openness, trust and transparency. ö ö Appeal to all invited suppliers – make it relevant and engaging regardless of supplier category / type. ö ö Ensure suppliers clearly understand their role – i.e. it is a call to action. ö ö Clearly demonstrate a Premier wide business alignment, geared towards generating value through our suppliers.
Jeff Arlott Head of Category – Premier Foods
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